Introduction This Privacy Policy outlines Dirty Health & Armstrong Health and Wellness Limited’s practices with respect to information collected from users who access our website at www.dirtyhealth.com or otherwise share personal information with us.

Grounds for Data Collection Processing of your personal information (meaning any information which may potentially allow your identification with reasonable means; hereinafter "Personal Information") is necessary for the performance of our contractual obligations towards you, providing you with our services, protecting our legitimate interests, and for compliance with legal and financial regulatory obligations to which we are subject.

When you use the Site, you consent to the collection, storage, use, disclosure, and other uses of your Personal Information as described in this Privacy Policy.

We encourage our users to carefully read the Privacy Policy and use it to make informed decisions. We may change this policy from time to time by updating this page. You should check this page periodically to ensure that you are happy with any changes.

What Information We Collect? We collect two types of data and information from users:

Non-personal Information: Unidentified and non-identifiable information collected via your use of the Site (e.g., aggregated usage information, technical details like browser type, access time, and site activity).

Personal Information: Information that identifies an individual or may reasonably allow identification, such as:

Device Information: Geolocation data, IP address, unique identifiers (e.g., MAC address and UUID), and other device-related information. Health Questionnaire Information: DOB, allergies, training and food dislikes, and physiological parameters. Registration Information: Full name, email address, physical address, and mobile number. Mobile Numbers: We may collect your mobile number when you provide it voluntarily, such as during registration or sign-up for marketing communications.

How Do We Use the Information We Collect? We may use the information for the following purposes:

Communicating with You: Sending notices regarding our services, technical information, and responding to customer service issues. Marketing Communications: Sending you marketing and promotional materials, including SMS messages, if you have provided your mobile number and consented to such communication. Advertisements: Serving targeted advertisements (see more under "Advertisements"). Statistical and Analytical Purposes: Improving the Site’s functionality and user experience.

Marketing We may use your Personal Information, including your mobile number, to provide you with promotional materials concerning our services that we believe may interest you.

SMS Marketing: If you have opted in to receive SMS marketing, we may send you text messages regarding promotions, offers, and updates related to our services. You can unsubscribe from SMS marketing at any time by following the opt-out instructions provided in the message or contacting us directly.

Out of respect for your privacy, we provide you with options to unsubscribe from any form of marketing communication, including emails and SMS. If you unsubscribe, we will remove your contact details from our marketing distribution lists.

Please note that unsubscribing from marketing messages does not affect important service-related communications.

Retention We will retain your personal information, including your mobile number, for as long as necessary to provide our services and comply with legal obligations.

Updates or Amendments to this Privacy Policy We reserve the right to periodically amend or revise the Privacy Policy. Material changes will be effective immediately upon the display of the revised Privacy Policy. The last revision will be reflected in the "Last Modified" section. Your continued use of the Platform following notification of such amendments constitutes your acknowledgment and consent to the updated Privacy Policy, including the collection and use of mobile numbers for SMS marketing, where applicable.

Order Confirmation As soon as you have ordered your products/assessments from Dirty Health, we will send you an order confirmation by email.

Test Results Your results, training programmes and nutrition plans are provided by Dirty Health. Neither Dirty Health’s tests nor the contents of this site constitute medical diagnoses, nor are they intended to replace professional medical advice, diagnosis, or treatment. Where necessary, and if you the client have any medical concerns, we will advise the assistance of a professional healthcare provider or to be referred to a medical doctor.

Dirty Health defines food intolerance/sensitivity as an IgG antibody reaction to food. Food IgG antibody testing is not intended to diagnose or treat any medical conditions.

The food intolerance/sensitivity tests do not identify IgE-mediated food allergies, or provide information about coeliac disease, enzyme deficiencies such as lactose, histamine, or tyramine, alcohol intolerance, or any other chemical sensitivities, such as reactions to certain food additives.

Following a test, the assistance of a professional healthcare provider is advised, and any medical concerns should be referred to a medical doctor. Dirty Health is not responsible for any misinterpretation or misuse of the information that we provide, including any diagnoses or nutritional changes initiated by a healthcare practitioner or patient based upon the content of our test results. This website is intended for educational purposes only and the information contained within it is not intended, in any way, to be used as a diagnostic tool.

Storage of Blood Sample Serum and Plasma samples are stored frozen and retained for a period of 1 month, in accordance with the Royal College of Pathologists Guidelines. If any additional testing or retests are required, they will only be performed upon specific request by the client. Samples will be disposed of after this period by incineration.

Important Recurring Subscription Billing Information If you purchase any of our tests or plans, you will be automatically charged every period, and you will continue to be offered a new updated meal plan and workout programme every period for the time that you choose to remain a client. To cancel, please email info@dirtyhealth.com.

Nutrition and Training Plan Subscription Payment for the subscription will be taken depending on which subscription you have signed up for. The monthly plans are billed every 4 weeks, whereas the 3, 6, and 12-month plans are billed every 3, 6, or 12 months. In order to cancel the subscription, please email info@dirtyhealth.com. Cancellation of the subscription must be made at least 5 days before the payment date. Payments are non-refundable once payment has been made. Once the subscription is cancelled, you will lose access to the app and your data on the app, including all nutrition and training plans. You can, however, download the meal plan from the app within the email summary option.

 

Terms of Service – Wellness Retreat

By booking, purchasing, or participating in any of our wellness retreats, you (“Participant”) agree to be bound by the following Terms of Service.

1. Bookings & Payment

All retreat bookings must be paid in full at the time of reservation unless otherwise agreed in writing. A booking is only confirmed once payment has been successfully received.

2. Strict Cancellation & Transfer Policy (No Refunds)

Due to the nature of our retreats and the requirement to secure third-party services in advance (including but not limited to instructors, facilitators, venues, and catering), all payments are strictly non-refundable.

• We do not offer refunds under any circumstances, including but not limited to personal reasons, illness, travel disruptions, or scheduling conflicts.

• Participants may request a one-time transfer to a future retreat date if written notice is provided at least 7 days prior to the retreat start date.

• Transfer requests made within 7 days of the retreat start date will not be accepted.

• Failure to attend the retreat (“no-show”) will result in forfeiture of the full booking amount and is not eligible for transfer.

All approved transfers are subject to availability and must be used within a reasonable timeframe determined by us.

3. Assumption of Risk & Health Disclaimer

Participation in retreat activities (including but not limited to yoga, fitness, breathwork, wellness treatments, and outdoor activities) involves inherent risks.

By attending, you confirm that:

• You are physically and mentally fit to participate

• You have disclosed any relevant medical conditions in advance

• You voluntarily assume all risks associated with participation

You acknowledge that we are not medical professionals and that our services do not replace medical advice, diagnosis, or treatment.

4. Waiver & Limitation of Liability

To the fullest extent permitted by law, we, our employees, contractors, instructors, and affiliates shall not be liable for any:

• Injury, illness, accident, or death

• Loss, theft, or damage to personal property

• Travel disruptions, delays, or cancellations

• Indirect, incidental, or consequential damages

You agree to release, waive, and discharge us from any and all claims, liabilities, or demands arising out of or in connection with your participation in the retreat.

5. Changes & Cancellation by Us

We reserve the right to make reasonable changes to retreat schedules, locations, accommodations, or instructors where necessary.

In the unlikely event that we must cancel a retreat, participants will be offered either:

• A transfer to a future retreat date, or

• A full refund of the amount paid

We are not responsible for any additional costs incurred by participants, including travel or accommodation outside of the retreat booking.

6. Code of Conduct

We are committed to maintaining a safe, respectful, and inclusive environment. We reserve the right to remove any participant whose behavior is deemed inappropriate, disruptive, or unsafe. In such cases, no refund or transfer will be provided.

7. Governing Law

These Terms shall be governed and interpreted in accordance with the laws of the applicable jurisdiction in which the business operates.

8. Acceptance of Terms

By booking or attending a retreat, you confirm that you have read, understood, and agree to these Terms of Service in full.

How to Contact Us If you have any general questions about the Site or the information we collect about you and how we use it, you can contact us at info@dirtyhealth.com.

Last Modified: 20.01.2026

For any questions or concerns regarding this Privacy Policy, please contact us at info@dirtyhealth.com.